SIMPLE ROUTINE, REAL RESULTS
A straightforward cleanser designed for long-term skin clarity support—not quick fixes.
CLEAN SKIN WITHOUT HEAVY DRYNESS
Whether you’re dealing with your first breakout, stubborn acne, or simply looking for products that won’t irritate acne-prone skin, our goal is to make skincare simple, effective, and trustworthy.
Our Mission Is To Help People Like You Feel Confident Every Day
Skincare doesn't have to be complicated! Proactiv makes it simple to find the right products that'll help you love your skin.
PHYSICAL + CHEMICAL CLEANSING BALANCE
Combines micro-exfoliating texture with active ingredients to lift away dead skin cells and surface buildup.
Supports smoother skin texture with regular use.
CLEAR SKIN, CLEAR RESULTS
"I feel like the other systems that I tried before Proactiv were always so complex. Ever since Proactiv, it's just 1, 2, 3 steps. So, you don't have to think much. And that's a yes in my book."
DESIGNED FOR ACNE-PRONE SKIN ROUTINES
- Works as step one in a complete acne care system to help maintain clearer looking skin day and night.
- Suitable for morning and evening use as part of a consistent skincare routine.
HOW TO USE
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Use morning and night. Apply a dime-sized amount to damp skin and gently massage. Avoid the eye area. Rinse thoroughly with warm water and pat dry.
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Follow with Revitalizing Toner. If irritation or sensitivity develops, discontinue use and consult a doctor. If going outside, use a sunscreen with SPF 30 or higher.
MEET OUR BOARDCERTIFIEDDERMATOLOGISTS
Our scientific advisory board lends insights and strategic guidance to help create solutions that treat, restore & maintain healthy skin.
Customer Reviews
FAQS
What is Proactiv?
What is Proactiv?
Proactiv is a dermatologist-developed skincare brand focused on treating and preventing acne. It is best known for its multi-step systems that target breakouts using active ingredients like benzoyl peroxide, salicylic acid, and retinoids to help clear pores and reduce acne-causing bacteria.
How does Proactiv work?
How does Proactiv work?
Proactiv works by targeting acne at different stages of formation—cleansing excess oil, exfoliating dead skin cells, and treating bacteria inside pores. Its “combination therapy” approach is designed to help prevent future breakouts rather than only treating existing pimples.
What types of acne does Proactiv treat?
What types of acne does Proactiv treat?
Proactiv is commonly used for mild, moderate, and stubborn acne, including blackheads, whiteheads, and hormonally influenced breakouts in teens and adults.
Is Proactiv suitable for daily use?
Is Proactiv suitable for daily use?
Yes. Proactiv is designed as a daily skincare routine. Consistent use is recommended because acne develops over time and requires ongoing treatment and prevention rather than one-time spot care.